Corporations around the world are increasingly becoming aware of the enhanced value that corporate branding strategies can provide for an organization. Branding in the classic sense is all about creating unique identities and positions for products and services, hence distinguishing the offerings from competitors.

Honda has launched its “Power of Dreams” campaign across America.

This strategy developed by Honda’s long-standing advertising agency of record, RPA, is designed to speak to the hearts and minds of consumers by intimately revealing the essence of Honda's corporate philosophy via a multimedia, interactive campaign centered on a highly immersive Web site.